Why is search engine optimisation

Ensuring good page placement through search engine optimisation

Ensuring good placements for your web site in the major search engines is essential if your existing and potential clients are to find you.

If potential customers cannot find you they cannot buy either the products you are selling or the services you provide.

Web site promotion is like any other advertising activity undertaken, be it press, brochure or direct mail. A one-off press ad has very little effect or even a well written sales letter perfectly targeted can often end up misplaced or in the waste bin. A planned promotional programme in either case will generate a higher return on investment.

A search engine optimisation programme consistently achieving top place rankings with relevant and appropriate submissions can help achieve these objectives.

Search Engine Optimisation, Placement, page and site promotion helps leverage the investment you have made in your site and like any other promotional activity makes a direct contribution to your bottom-line.


An effective working web site is still the most cost-effective advertising and promotional medium available to businesses of all sizes.

Ongoing position maintenance

The search engines are continually changing the way they index and rank sites and the positioning methods that are acceptable to them.

It is very important to include content-rich text in your web pages along with well-written and optimized meta tags. Depending on your goals and the construction of your web site it may be advisable to also employ a range of strategies in the overall mix to maximize your investment. SEOP can help you identify these strategies.

Also, it is very common for search engines to drop pages that were previously indexed.

Ongoing position maintenance is an important part of a successful web site promotion program. SEOP offer a maintenance program in which we attend to our clients' indexing and positioning on a regular or monthly basis and provide you with reports to ensure you are where you want to be with your business on the internet.